From a gym conversation to a mission
What started as a conversation in a gym turned into a lab bench and then a kitchen test. We saw athletes, parents and office workers all asking the same thing: "Where's the protein that actually fits into my day?"
So we built it. The early prototypes were shared with friends, coaches and nutritionists — and the feedback shaped everything from texture to price point.
Today, PureBoost is a team of food scientists, brand builders and logistics people united by one simple idea: better protein, for everyone.