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About us

Welcome to our "About Us" page, where we are delighted to share the story and values that drive our organization.

About PureBoost

We make protein simple, tasty and for everyone.

PureBoost was born because something important is missing from too many plates: reliable, good-tasting protein that fits modern life. We build snacks and supplements that make it easy to choose nutrition — not compromise.

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Third-Party Tested
Every batch tested for safety, composition and heavy metals.
🔴 The Problem

Protein is harder to get than it should be

Across India, millions of people do not get the protein they need for recovery, growth and everyday health. Recent studies and national surveys show large gaps between recommended protein intake and what many households actually consume.

🟢 Our Solution

Tasty, science-led protein for daily life

We combine food science, clean ingredients and great taste to create everyday protein options: bars, ready-to-drink shakes, and snack bites designed to slot into busy lives. Our products aim to deliver high-quality amino profiles, easy digestion and — importantly — flavours people actually want to eat.

How we make products

We partner with labs and co-packers who use modern food-science techniques to maximize protein quality, digestibility and flavour. Our focus is on protein sources that are sustainable and nutrient-dense, supported by third-party testing for safety and composition.

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Our Mission

To close the protein gap — by making high-quality, delicious protein accessible, affordable and familiar to every home.

Our Goal (SMART)

By 2028, PureBoost will deliver 50 million servings of high-quality protein to 5 million people across India — through direct sales, retail partners and community nutrition programs. This goal guides our product roadmap, pricing, and partnerships.

Our 3-Point Promise

What you can expect from every PureBoost product.

Real nutrition, clear labels

No confusing claims — just transparent ingredient lists and meaningful protein per serving.

Taste first

Nutrition should be delicious; we test relentlessly until it's right.

Responsible by design

We prioritize efficient, traceable sourcing and low-waste packaging.

Our Values

The principles that guide every decision we make.

Practicality

Real portion sizes for real life.

Honesty

We show the numbers (protein/serving, calories, sugar) up front.

Inclusion

Snacks and supplements that work for different diets and budgets.

Impact

We measure our success by how much good nutrition reaches people, not just by sales.

From a gym conversation to a mission

What started as a conversation in a gym turned into a lab bench and then a kitchen test. We saw athletes, parents and office workers all asking the same thing: "Where's the protein that actually fits into my day?"

So we built it. The early prototypes were shared with friends, coaches and nutritionists — and the feedback shaped everything from texture to price point.

Today, PureBoost is a team of food scientists, brand builders and logistics people united by one simple idea: better protein, for everyone.

Community & Partnerships

Building a healthier India, together

We'll work with gyms, schools and NGOs to place low-cost protein packs in communities that need them most. If you're a partner or distributor, get in touch.

Gyms

Partner with us to offer premium protein.

Schools

Help us bring nutrition to young minds.

NGOs

Work together to reach communities that need protein most.

Become a Partner

Email: partnerships@pureboost.com

Our Impact Goals

50M

Protein servings by 2028


5M

People reached across India


100+

Community partners